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Senior Digital Analyst

Job no: 664022
Work type: Full time
Location: VIC - Metro

About Us

At Coles, our Marketing team is committed to delivering high brand and product awareness and customer satisfaction. By focusing on the feedback from today, and constantly looking to the future, we ensure we deliver with pride and speed to create a world class retail experience. We communicate with millions of Australians every day to connect our offer with our customers to help make their lives easier.

The role

The Design and Digital Services Team at Coles have great career opportunities available for you!

In the Senior Digital Analyst role, you will be providing actionable insights and support the digital audience and measurement strategy as part of Coles digital analytics capability

This exceptional position will see you play a key role in the centralised Digital Analytics Team at Coles, working across all Coles Group lines of business to ensure the accuracy and ongoing maintenance of digital analytics implementation, first party data and digital audience segmentation.

Your stakeholders will treasure the digital insights, recommendations and expertise you provide to guide their channel strategies and data led decision making where you will be a trusted partner.

Moreover, you will help define and deliver a digital analytics roadmap though understanding business requirements, solution/tech design, implementation, quality assurance, end-to-end testing and problem solving.

In this position you will report directly to the Digital Analytics Lead.

To be successful, you’ll have:

  • Solid experience as a Digital Analyst or similar along with proven expertise supporting digital channels in large, complex organisations with a strong customer-centric focus, requiring stakeholder management.
  • Strong ability in Digital Marketing or Product data analysis, revealing new actionable insights in order to enhancing capability, scale and drive significant business value and performance at a channel level.
  • Experience with deployment, configuration and customisation of a digital analytics tool across multiple digital properties (Adobe Analytics preferred), as well as setup and maintenance of automated reporting systems and dashboards.
  • Experience with operations of a Data Management Platform (DMP) or Customer Data Platform (CDP) to create, maintain and activate robust digital audiences.
  • Experience defining and briefing development teams with data layer and digital analytics tracking requirements.
  • Tertiary degree relating to Information Technology, Computer Science/Engineering, Mathematics or similar.
  • Highly collaborative style, able to engage with a diverse range of stakeholder to meet targets, balancing commercial and customer needs.


Our commitment of making good things happen at Coles starts with our people. It is important for us to celebrate our wins and develop our people. In addition to a competitive salary, the other good things include:

  • Receiving a team member discount and exclusive team member offers;
  • Sampling new products and flavours before they hit the shelves;
  • 12 weeks of paid parental leave for primary care givers and 1 week of paid leave for secondary care givers;
  • Access to an onsite childcare School Holiday Program;
  • Access to a Fitness Centre and Body Therapy Clinic; and
  • Being part of a fun and inclusive culture where you can learn and develop your skills through our excellent ongoing training and development


At Coles, we are all about our people. As a top-30 ASX listed company, we are a dynamic, empowering and collaborative organisation that is focused on ensuring a positive, inclusive work environment for all team members. We believe in energising everyone by having you become part of a more purposeful work life. At Coles, we believe we are better together when team members can perform at their best and will support you in bringing your best self every day. So, how will you make good things happen at Coles?


At Coles, we know we are at our best when our team is representative of the communities we serve and are proud of our commitment to providing supportive work environments for all team members.  We actively encourage applications from all candidates, including the LGBTI community, Aboriginal and Torres Strait Islander peoples and people with disabilities

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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